Crawfords Group has expanded its Agco sales and aftersales territory to extend across North Hampshire and Berkshire, including the key M4 and A34 corridor.

In addition to this, Crawfords has also been awarded the Massey Ferguson franchise for sales and aftersales across West Sussex and South Hampshire.

Operating from its established depots in Ropley and Billingshurst, Crawfords now offers full-line support (sales, parts and aftersales service) throughout the expanded region across all Agco brands, including Fendt, Valtra, and Massey Ferguson.

“The boundary alignment of all Agco brands across Crawfords territory will streamline operations and enable our customers to experience Crawfords’ renowned levels of service, irrespective of their Agco brand choice,” said Robert Richardson, dealer distribution manager UK & Ireland.

In addition to the AGCO portfolio, Crawfords will continue to represent and support a wide range of complementary leading agricultural brands across the new territory including key franchises such as Manitou, Komatsu, Amazone, Opico and He-Va.

“This expansion is a fantastic opportunity to build on the momentum we’ve created across our existing areas,” commented Wes Crawford, managing director of Crawfords Group. “We’re excited to introduce the Crawfords brand to even more customers – delivering premium brands, trusted service, and expert advice that our current customers know and value.”

The Crawfords team will be attending a number of key events across the region in the coming weeks and months where customers will have the opportunity to meet them and see the products they offer, including:

•          Billingshurst Depot Open Day – Today (Thursday 22nd May)

•          Heathfield Show – Saturday 24th May

•          South of England Show – Friday 6th to Sunday 8th June

•          Alresford Show – Saturday 6th September

•          Newbury Show – Saturday 20th to Sunday 21st September

•          Crawfords Ropley branch will also be holding a depot open day, along with working events planned for later in 2025.

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