New Holland has given three of its dealers a larger patch to ensure continuity of sales and service support to customers in the former areas of Rea Valley Tractors, which recently ceased trading.

Effective immediately, Lloyd is expanding south to cover south Lancashire and Cheshire, T H White now covers Shropshire and Knighton, and Russells larger area now covers Derbyshire and Staffordshire. The areas of Welshpool, North Powys and North Wales will be subject to a future announcement.

David Rapkins (CNH business director for the UK and Republic of Ireland) says this change represents an important expansion for these three dealers. “Our customers will benefit from the professional and dedicated support of these established groups,” he comments.

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