Leicestershire-based Cooks Midlands is the overall winner of the Merlo dealer of the year award 2025.
Other Merlo dealer of the year awards went to Ramsay & Jackson (parts), Hardwick Agricultural Engineers (service), A F Wiltshire (agricultural sales), and D. A. Forgie (construction equipment).
Managing director Darren Cook of Cooks Midlands credited his team for their hard work and dedication adding that winning the award had been his ambition since taking over the family business in 2020.
The five winners were announced at Merlo UK’s 2025 dealer conference, which this year was in a new 90-minute virtual format. The conference combined live presentations and short films, including all the new machine highlights from Agritechnica.
“Our goal was to create a dynamic and informative event that reflects the innovative spirit of Merlo,” comments general manager Shaun Groom of Merlo UK. “The positive feedback from our dealer principals confirms that this new format delivers real value.”
Picture: Left to right are Robin Cooch (national after sales manager), Owen Buttle (national sales manager), Darren and Roxanne Cook (Cooks Midlands/overall dealer of the year 2025), and Shaun Groom (general manager Merlo UK).
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