Case IH is strengthening its dealer network across key regions of Northern England. Townson Tractors has taken on the franchise and there is a larger patch for existing dealer Lloyd.
Townson Tractors is expanding its Hellifield depot to become a dual‑branded location, adding Case IH alongside its existing New Holland offering in North and West Yorkshire, the Yorkshire Dales, and East Lancashire
“We are proud to represent Case IH across these iconic farming regions and look forward to supporting customers with industry-leading machinery and dependable service,” says Richard Mattinson, Director of Townson Tractors (main picture).
Following the announcement earlier this year covering the Cumbrian region, Lloyd is expanding its coverage to include its depots at Garstang and Holmes Chapel, covering North, South and West Lancashire, as well as Cheshire.
Managing director George Lloyd says Lloyd has experienced teams at both Cheshire and Lancashire branches who can provide the highest standards of sales and after sales support.
“For the past few weeks, we have been working closely with our partners at Case IH and have seen first-hand the potential to grow the brand across our areas,” comments George Lloyd, managing director of Lloyd. “Their impressive product range has created real loyalty among its existing customers, and we are excited to have the opportunity to support both current and future customers from our branches in Cheshire and Lancashire.”
Townson Tractors and Lloyd will operate alongside the existing Case IH dealers until the end of 2026, at which point the territories will transfer in full to Townson and Lloyd.
This structured transition is designed to ensure uninterrupted customer support and a seamless handover, allowing Case IH to strengthen its regional coverage while maintaining continuity and stability across all areas.
“Both Townson Tractors and Lloyd bring exceptional capability, commitment, and regional understanding,” says David Rapkins, CNH business director UK and ROI. “Their expanded territories will ensure our customers receive the best possible experience, wherever they are.”
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