Three Case IH dealers in Scotland were informed last week that they will be losing the franchise, instead their patch will be covered by the current New Holland dealers as CNH shifts to a dual brand model in this area.
Indeed, in recent times, a number of Case IH and New Holland’s own technical and product staff have become ‘purple’ and representing both marques in the UK and Ireland. The double-brand strategy has already been rolled out to other parts of the UK, especially in the last 12 months, with the likes of Does, Lloyd, TH White, Turneys, Townson Tractors and Haynes already representing both red and blue in at least some of their areas.
The Scottish dealers impacted by this move and given a twelve month notice period are; AL Agri (Forfar), J Low Agri Services (Kelty), Mark Garrick Agricultural Engineers (Morayshire). The area will now be served by Ravenhill and Agricar.
Below is the Case IH statement.
Case IH announces a strategic change to strengthen support for customers and enhance after-sales capability across North and Northeast Scotland, Highlands, Orkney and Shetland Isles. This development reflects a shared commitment to long-term investment, customer service, and sustainable growth within the agricultural sector.
Effective from 8 June 2026, Agricar and Ravenhill will expand their existing New Holland partnerships to become dual-branded dealers, introducing Case IH to their portfolios alongside their current offering. This will enable both businesses to provide the full range of Case IH and New Holland equipment, parts, and services across their respective territories. Customers will benefit from broader product choice, enhanced after-sales capability, and improved continuity of support across all locations.
Angus, Fife, Kincardineshire, Perthshire and Stirlingshire will be served by Agricar through its five depots in Cupar, Forfar, Laurencekirk, Perth and Stirling.
“This is a significant milestone for Agricar and for the customers we serve. Becoming a dual brand dealer gives us the ability to offer a wider range of machinery solutions while continuing to deliver the high-quality support our customers expect. We are committed to investing in our people, our facilities, and our service offering as we take this important step forward,” says Derek Johnston, director, Agricar.
Ravenhill will strengthen Case IH coverage in Aberdeenshire, Morayshire, Highlands, Orkney and Shetland Isles through its six locations in Aberdeen, Dingwall, Elgin, Maud, Turriff and Orkney Office.
“Our customers rely on us for choice, expertise, and dependable backup. Representing both Case IH and New Holland strengthens our ability to deliver on that promise from all our depots. This development ensures we can support every type of farming operation with the right equipment and the right service, now and into the future,” says Stewart Davidson, managing director, Ravenhill.
“Agricar and Ravenhill have been trusted CNH partners for many years. Their move to dual brand representation reflects our shared commitment to building a strong, stable, and future ready dealer network,” says David Rapkins, commercial business unit director, UK & Ireland. “We are delighted to support both organisations as they expand their offering and continue to invest in customer success.”
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