Ville Mansikkamäki is the new vice president for Case IH in Europe. The ex-Valtra man takes over from Thierry Panadero who is becoming the head of CNH Industrial’s Agricultural Europe commercial operations.

“I am delighted to welcome Ville to our company,” stated Mr Panadero. “His 20 years of solid international experience in various sales, marketing, customer support and spare parts roles will make a valuable contribution to the success and development of Case IH in Europe.”

We have become accustomed to Case IH’s European management mainly hailing from western Europe, so it will be interesting to see the Scandinavian influence Mr Mansikkamäk brings. Prior to joining Valtra as customer service manager in 2001, Mr Mansikkamäk graduated from the Rauma Institute of Technology in Finland with a Bachelor of Science degree in logistics, materials and supply chain management.

Once with the Scandinavian tractor maker he also gained an Executive Master of Business Administration (EMBA) degree from the University of Jyväskylä. His more recent post was director of sales for Valtra in Europe, Africa and the Middle East (EAME).

The Case IH statement says his appointment forms part of a wider re-organisation within CNH Industrial under its ‘Transform 2 Win’ strategy which was announced last September where it plans to maximise the potential of its five segments (commercial vehicles and powertrain which are part of the on-highway division and agriculture, construction and speciality segments from the off-highway group).