Part of a plan to increase the strength of the two brands in the future, the family-owned businesses have spent the past few months exploring the possibilities. The conclusion is that joining forces will allow them to invest more in new technology and will lead to manufacturing, purchasing, marketing and sales synergies.
The financial backing behind the planned merger is Wadinko, a private equity company, which has had a stake in Schuitemaker since November 2018. The Schuitemaker family and the Veenhuis family will remain shareholders in the new company.
The plan is to finalise the merger and reveal the new name, group structure and any planned changes to the product lines sometime in the autumn. Our tip is to expect to see the two companies share the same stand at Agritechnica in November.
Schuitemaker, which has 140 employees, is best known in farming circles for its slurry tankers and muck spreaders, forage wagons, trailers and Innovado Feeding robot. With a staff of 40, Veenhuis is best known for its slurry tankers and injectors.