Farmers are buying fewer new tractors in most of the major markets, including North and South America, Canada and Europe.
Speaking at a press conference to kick off the Italian show, Mariateresa Maschio, president of the Italian FederUnacoma trade association, said the economic climate and the crisis in farm incomes is holding back the global tractor market.
Tractor sales in the first nine months of this year fell by 13% in North America, continuing the downward trend of the last four years. Between 2021 and 2025, the number of tractors sold has fallen by over 100,000 units (from 318,000 to 196,000).
The picture is also negative in Canada, where the numbers have fallen by over 9%, and in the two most important South American countries of Brazil and Argentina, tractor sales were down 19% and 27%, respectively, in the first seven months of this year.
Tractor registrations were also down in the four main European markets from January to September of Germany (-6%), France (-3.3%), Italy (-5.4% first 10 months’, Spain (-4.6%) and Poland (-18.8%). “The decline in agricultural incomes, caused by the difficult economic climate and exacerbated by last summer’s extreme weather conditions, has weakened farmers’ investment capacity, affecting market performance,” explained the FederUnacoma president.
Rising production costs, a loss of purchasing power and limited access to credit led to a 46.2% slump in tractor sales during the first eight months of the year in Turkey.
Bucking the trend are the two Asian giants of China and India. Fuelled by government incentive schemes, China recorded a 5.5% increase in tractor sales (178,000 units) for the first six months of 2026, while the nearly 900,000 units registered since the beginning of the year in India represents a 15% increase.
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