Fendt and Kubota dealers most satisfied

Fendt and Kubota dealers came out tops in the latest CLIMMAR Dealer Satisfaction Index (DSI) survey.

by Steven Vale

31 Oct 2018

The annual online survey looks at the quality of the relationship between tractor suppliers and their A-dealers in 14 different areas, including brand image and impact, marketing and spare parts, after-sales service and warranty, advertising and product support material, training, profitability contribution, finance offers and theft protection.

More than 1,000 dealers from 10 countries (Austria, Belgium, Denmark, France, Germany, Hungary, Italy, Poland, Netherlands and the UK) took part in this year’s DSI. The number one and two positions for the average number of points remain unchanged with Kubota and Fendt both scoring 14.5 while John Deere and Valtra share third place with 13.4 points.

For Kubota, which came out tops for nine of the 14 questions, this is a consolidation of 2017. For Fendt, which scored the highest number of points for five of the questions, it is an improvement. Other tractor brands that have improved their overall relationship with dealers are John Deere, Case IH and Valtra. Overall scores decreased slightly for Massey Ferguson, Deutz-Fahr, New Holland, Same and Claas.

The highest individual figures were for brand image and impact, with Fendt in the number one spot with 17.1 points and John Deere second with 17.0 points out of a maximum of 18 points.

Compared to last year’s averages, CLIMMAR concludes that there is a positive development with finance offers, theft protection and profitability contribution. The organisation is pleased with progress but reckons there is still room for improvement because the average scores are still well below the maximum of 18 points.

Founded in 1953, CLIMMAR (Centre de Liaison International des Marchands de Machines Agricoles et Réparateurs) represents 16 national associations (19,000+ dealers) and their member companies in the agricultural machinery and equipment sector.