Fendt tops charts with European dealers

Fendt heads this year’s European Dealer Satisfaction Index (DSI), closely followed by Kubota and John Deere.

by Steven Vale

4 Dec 2019

This is the ninth consecutive year that CLIMMAR, the European association, which represents 19,000+ dealers, asked them to complete the online survey.

Covering topics such as brand image, marketing, spares parts, after sales service and warranty, theft protection, training and dealer/manufacturing relations, this year’s online survey was completed by 1,077 (797 in 2018) dealers from 10 countries, including the UK.

Participating dealers from all brands increased in this year’s survey, but Deutz-Fahr numbers rose the highest to 175 (+73%) and the number of Same dealers increased by 63% to 75.

The average scores put Fendt at the head of the top-10 list of tractor manufacturers, followed in second place by Kubota. John Deere was third, but only marginally ahead of Same, Deutz and Claas.

Fendt came out tops nine of the 13 questions (brand image and impact, marketing, theft protection, computer services, advertising and product support material, training, management, profitability contribution, improvements).

Kubota scores best when it comes to manufacturer-dealer relations, administration and terms of payment, after sales service, warranty and spare parts marketing.

The average results for the 2019 DSI show that dealers are least satisfied with New Holland, Massey Ferguson and Case IH.