African footballer and football freestyle champion Iya Traoré will perform a number of stunt shows on BKT’s SIMA stand, after which the Indian tyre maker says it will give away thousands of free footballs. Four shows will be held each day, and the company plans to hand out a total of over 17,000 footballs. The international footballer has played for Paris St. Germain and other top clubs, and has also been entered three times into the Guinness Book of Records. As well as giving away footballs (and other gifts and gadgets), the company will remove the wraps from a new high-tech tyre. Located in Hall 7, the firm’s 459m² stand is the largest ever. Held at the Parc des Expositions de Paris Nord Villepinte, SIMA 2017 runs from February 26 to March 2.