Haith Group and Grimme partnership

Root crop specialists Grimme and Haith Group have announced a strategic partnership for the UK and Ireland, allowing customers to buy complete solutions from either firm.

by Mervyn Bailey

29 Apr 2020

The sales teams from both firms will be trained on each other’s products. For example existing Grimme customers wanting  a Haith Supa-Wash washer or Rota-Tip box tipper can add it to a Grimme finance and service plan, likewise Haith users could add a Grimme Cleanloader to their Haith mobile washer.

"Today's announcement is a game-changer for UK and Irish farmers," says Haith Group sales director, Duane Hill. "The strategic collaboration sees two of the biggest manufacturers in the sector coming together to offer the most comprehensive product range available. We've never been in competition with Grimme, rather their product range complements ours and makes this arrangement a perfect fit."

Patrick Graf Grote, managing director of Grimme UK adds: "Before now, farmers looking for a complete solution to their needs would have to talk to more than one different company. Now, they can talk to Haith's team or ours and have access to the full spectrum of root crop and vegetable harvesting and handling machinery. We believe this agreement with Haith Group, means we are now able to offer the most comprehensive range of machinery in the UK and Ireland."

Discussions about a closer working relationship began at British Potato 2019 after Mr Hill and Mr Graf Grote realised that both companies had similar goals and the same desire to give their UK and Irish customers the very best products and service in the potato and vegetable handling sector. Haith and Grimme are now developing plans to tour the partnership around the UK and Ireland with roadshows taking place in the South West, East Midlands and Cheshire hopefully in the Autumn, ahead of a joint presence at LAMMA 2021.