Both businesses are now actively recruiting staff and acquiring new premises to facilitate the expansion. Ben Burgess is planning to open a new outlet in central Rutland to cover that county and surrounding areas.
In addition, Farol is looking to establish a new outlet in Newark, focusing on servicing customers in the surrounding parts of Nottinghamshire, west Lincolnshire and Leicestershire.
John Deere Ltd division sales manager Joedy Ibbotson says that in the interim period before their new premises are officially opened, both dealers are well positioned to cover the new marketing areas from their existing outlets.
“Both have also invested heavily in staff and systems to meet customers’ increasing demand for advanced, precision ag technology, and we are confident that they will continue to provide the highest possible standards of customer service as they grow their respective businesses still further with John Deere,” added Mr Ibbotson.
With its headquarters in Norwich and an additional five outlets in Cambridgeshire, Norfolk and Suffolk, Ben Burgess has held the John Deere franchise for over 55 years. It opened its newest outlet on the A14 at Ellington in Cambridgeshire in May 2019.
Based at its head office in Milton Common, Oxfordshire, Farol has five more outlets in Leicestershire, Northamptonshire, Berkshire and West Sussex.
Farol initially took on the John Deere agricultural machinery franchise in 2004, covering central & southern England.