John Deere still on top in UK sales

It's official, John Deere registered the highest number of new tractors in the UK in 2017 accounting for 3,915 units of the 13,768 units (below and above 50hp).

by Steven Vale

29 Jan 2019

AEA data, which is always released after a one year delay, show that John Deere enjoyed a 28.4% share of the UK tractor market in 2017.

AGCO secured second spot with 3,613 units and a 26.2% share of the UK tractor market. MF registered the highest number of tractors for AGCO (1,973). The rest was made up by Fendt (989), Valtra (617) and Challenger (34).

CNH took third spot with a total of 3,208 units and a 23.3% share of the 2017 market. New Holland accounted for 2,180 of this figure and Case IH 1,028.

The 948 tractors registered by Kubota in 2017 was good for fourth spot and a market share of 6.9%, while the 483 units registered by fifth-placed Claas equates to a 3.5% share of the UK tractor market.

The other five top ten places were filled by JCB (sixth spot/327 tractors/2.4%), followed very closely in seventh place by Agri Argo (McCormick, Landini and Valpadana) with 326 units/2.4%.

Same Deutz-Fahr is in eighth position with 298 tractors (2.2%), while the 101 new tractors registered by Zetor was good for ninth spot and a 0.7% share of the UK market. Other brands accounted for another 549 tractors (4.0%).

The 2018 brand figures are due to be published in early 2020.