Harrison Tractors has taken on the Knight Farm Machinery franchise. The March-based business is set to sell, service and support the full Knight range of mounted, trailed and self-propelled sprayers across an important part of the UK’s arable area north of Cambridge.
Founded by James Harrison in 2003, the family-run dealership specialises in trading used tractors and equipment. In 2016, it expanded into new machinery, becoming a dealer for grass and arable equipment firm Pöttinger UK. Since then, the company has built up a franchise list that now includes McConnel, Teagle, S&S Professional Drain Jetters, Göweil and Muthing.
“We prefer to be a used tractor specialist and not become involved with a dominant new tractor franchise, but to complement our tractor trade we decided to build a portfolio of new implement franchises in key areas that are in demand by farmers in our region,” explains James.
Sales manager Jim Brown (left) and James Harrison of Harrison Tractors.
“We have been able for a number of years to offer an extensive line of crop establishment machinery, so adding a full range of self-propelled, trailed and mounted sprayers was a natural next step. Being less than an hour away the other side of Peterborough, we knew Knight and they knew us, so after initial talks we visited the factory and were very impressed with the product line and quality.”
Paul Harrison, who oversees sales and marketing at Knight Farm Machinery, says the company is especially pleased to have signed a specialist implement dealer of the calibre of Harrison Tractors.
“The area around this part of northern Cambs and the surrounding counties is an especially important territory for Knight, with some significant arable enterprises. Signing Harrison Tractors will give Knight sprayers the sales push for new machines, and the service and spares support for existing ones in the area.”
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