Vincents has expanded its Merlo territory in the Southwest to include its Holsworthy (North Devon) and Wellington (Somerset) branches.
Already a Merlo agricultural dealer from its head office at Fraddon (Cornwall) and Smithaleigh (South Devon) depot since June 2025, from March 1, Vincents will sell and support the Italian manufacturer’s products across all four branches.
In addition, the family-run dealership will also become the authorised construction dealer for Devon. Merlo UK also confirms that Kellands Plant Sales will continue to represent it in Cornwall, ensuring continuity of service for construction customers from their Camelford depot.
(Left to right): Owen Buttle, national sales manager, Merlo UK describes the expanded Vincents area as another positive step in strengthening Merlo’s footprint across the Southwest. He is pictured with Nick Vincent, managing director Dexter Ball, sales construction manager, Craig Boxall, area sales manager, Vincents, and Mike Rich, construction sales manager, Merlo UK.
“Over the past eight months we’ve seen fantastic customer response to the Merlo range,” says Nick Vincent, dealer principal at Vincents. “Expanding our agricultural coverage, alongside taking on the construction franchise, allows us to deliver that same high-quality service to even more customers across the region.”
“The Merlo product range fits in seamlessly with our current product (includes Kubota, Kverneland, Ktwo, Joskin and Marshall Trailers) offering and gives our customers an all-encompassing premium range of products to choose from. Strategically, this development will strengthen our long-term vision to become the ‘Dealer of Choice in the Southwest’. Working with premium brands, including Merlo, continues to be a vital part of that strategy.”
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