Lloyd Ltd has added the Case IH franchise to the portfolio of farm machinery brands (includes New Holland) available from its Carlisle and Penrith branches to cover the whole of Cumbria.
One of the few dual-branded dealers within the CNH Industrial network, Lloyd now offers the full range of Case IH agricultural products, parts and services, covering tractors, harvesting and hay and forage ranges, telescopic loaders and precision technology solutions.
“This is an exciting opportunity for Lloyd Ltd as a company and it is a reflection of the strength of our partnership with CNH Industrial that they have extended this relationship to include the Case IH brand,” comments managing director George Lloyd.
“This is a real honour for Lloyd Ltd to be given the opportunity to be a dual-branded dealer for Case IH and New Holland,” comments managing director George Lloyd.
“We have been part of the “blue side” of CNH Industrial since we began as a Ford dealer back in 1964 so the addition of the “red side” at two of our nine branches marks a significant milestone within the company’s history. We recognise the deep loyalty of Case IH customers across Cumbria and are looking forward to supporting them with a full suite of sales, service, and parts.”
David Rapkins, CNH business director UK & ROI, adds that this dual-brand approach is a key part of the company’s strategy to offer Cumbrian farmers greater choice and localised support.
“Lloyd Ltd has a proven track record of excellence, and by bringing the Case IH brand into these key hubs, we are ensuring our customers receive the highest level of technical expertise and parts availability. We look forward to a successful future and a strengthened long-term partnership with the Lloyd team.”
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