Marcel Braud, Manitou founder and creator of the Manitou forklift, passed away on Tuesday, February 3, 2026, at the age of 93. 

Serving as chairman until 2017, Mr Braud transformed a family business into a global company well-known for its forklifts, telehandlers, and aerial work platforms.

Born in 1932, he joined his mother in the family business (Braud Mécanique Générale) starting as a labourer, then a painter, welder, assembler, and foreman.

In 1958, he dreamt up the idea of the rough-terrain forklift, and a machine that would drive the success and global footprint of the French company. Called the MC 5 and based on a farm tractor with a lift mast and hydraulic steering, this was the first Manitou branded machine.

Mr Braud went on to hold various positions within the family business, before becoming chairman and CEO in 1970, and subsequently chairman of the board of directors from 2007 to 2017.

Under his leadership, the company expanded beyond French borders to export worldwide, went public, and expanded the dealer network. Even at the grand old age of 93, Mr Braud was a regular visitor of the group’s factories and international trade shows through early 2026.

“My brother dedicated his life to Manitou Group,” comments Jacqueline Himsworth, chairman of the board of directors of Manitou Group. “Thanks to him, our small family business became an international leader, recognized for its products, values, and innovation. He was a passionate man who shared his energy and pride in belonging to our group with everyone. He possessed that rare genius for anticipating the needs of professionals. We are losing a visionary, but his entrepreneurial spirit continues to guide our course.”

Michel Denis, president & CEO, says that Marcel Braud was an extraordinary man and entrepreneur. “Throughout the decades spent at the head of the group, he created exceptional products, experiences, and solutions with pride and perseverance, and in doing so, contributed significantly to changing the daily lives of millions of professionals in construction, agriculture, and industry. The management team and all 6,000 employees join in the grief of his family and loved ones.”

For more up-to-date farming news click here and subscribe now to profi and save 47%.