Merlo UK has made significant changes to its agricultural dealer network to strengthen its presence across large parts of the East, Southeast and Midlands.

The changes see Farmstar and Ernest Doe take on the Merlo ag franchise and Turney Group has been given a larger area. All three new appointments officially commence on February 1, 2026.

Farmstar is a privately-owned business operating from three depots in Marr (South Yorkshire), Brigg (North Lincolnshire), and Market Weighton (East Yorkshire).

Sam Davies (left), managing director, Farmstar, and Craig Footman, regional sales manager, Merlo UK

The Turney Group added the Merlo franchise to its new depot in Bredon in Gloucestershire earlier this year. This is now extended to Turney’s other two depots at Princes Risborough (Buckinghamshire) and Middleton Stoney (Oxfordshire).

Turney Group (left to right), Dan Coates, operations manager; Phil Bush, managing director, and Peter McFerran, after sales manager, with Craig Parkes, regional sales manager, Merlo UK

Five months after taking on the Italian manufacturer’s construction machines, Earnest Doe is now adding Merlo agricultural telehandlers to its depots in East Anglia, South Lincolnshire, and South-East England.

“These appointments represent an exciting step forward for Merlo UK,” says Owen Buttle, national sales manager at Merlo UK. “By partnering with respected, customer-focused dealers like Farmstar, Turney Group, and Ernest Doe, we are ensuring farmers across key regions have access to Merlo’s innovative telehandlers and outstanding aftersales support.”

Visitors will be able to meet the expanded dealer team on the Merlo stand at LAMMA.

Main picture: Graham Parker, sales director Ernest Doe (left) and Owen Buttle, national sales manager, Merlo UK.

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