Dave Chell has rejoined Massey Ferguson as area sales manager covering north east England, and Aled Beech is the new sales support specialist for the west of the country, including Wales.
Dave will be a familiar face to some MF customers and dealers, having been with the company in a sales support role until 2023. His experience during this period means he understands the current MF product line up and can immediately assist dealers and customers, helping to grow MF’s presence across his region.
“I’m delighted to be back with the Massey Ferguson brand and team,” comments Dave. “It’s a product I’m passionate about and my knowledge and experience will be a great advantage to quickly support dealers in my area. My previous role in sales support means I understand what our customers and dealers require, which I can use to my benefit as area sales manager.”
Aled Beech joins Massey Ferguson’s sales support team following several years working in technical support for AGCO.
Aled, who comes from a family livestock farm in North Wales, has worked for AGCO since 2023 before moving to the role of sales support specialist with Massey Ferguson earlier this year.
“The switch to sales support specialist means I’m now responsible for product training and updates to help MF dealers become self-sufficient,” says Aled. “Alongside this, I’ll also be on hand to support our dealer network with product-related queries and assist the MF UK sales team at shows and events.”
Main picture: Dave Chell has returned to Massey Ferguson as area sales manager for the North East following a brief period away from the company
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