Centrally located in the former territory of JR Perry and EMC Agri, the new depot will supply a range of New Holland products including tractors, balers, telehandlers and implements.
“We want to establish New Holland as the number one brand in our territory as well as growing our business,” said Lyons and Burton director Donald Lyons.
We have invested a substantial amount of time, resources and research into our new parts department especially in order to service the large array of tractors, combines, balers and telehandlers that are in the area. It is our aim to have the right parts at the right price on the shelf.”
Anthony Sylvester, dealer network development for New Holland UK & ROI, said that the company is supportive of its dealers expanding and growing into new areas where the opportunity arises.
“With the loss of two long serving partners in the area it was important to ensure we established a new depot to service our existing customer base, and that our new partner in the area was a skilled and recognised name to our customers,” he said.
Lyons and Burton opened its doors in 1977 selling 23 combines, four self-propelled harvesters and 66 square balers in the first year of trading. New Holland and Fiat tractors were the main franchises at the time. In 2014, Lyons & Burton returned to New Holland. The company is based in Kilcock, Co. Kildare.