This is in addition to existing branches in Welshpool (Mid Wales), Sudbury (Derby), Newport and Shrewsbury (Shropshire). Now one of the biggest agricultural machinery dealers in the country, RVT has more than doubled the trading area for its new franchise New Holland.

Also providing coverage for JCB and Kuhn Farm Machinery as well as several other premium agricultural brands it already supplies, the changes have created more than 60 job opportunities throughout the company, whilst retaining 95% of the current workforce. Alongside the introduction of dedicated product specialists for harvest products, JCB, and in-field parts, RVT says it has invested heavily in its people and workplaces to maximise customer service.

The Sudbury depot moves forward not only as a JCB centre of excellence, but also as a dedicated Kuhn baler centre. It will continue to service and provide parts for customers’ existing machines.

The announcement comes as part of a wider changing environment faced by many UK agricultural machinery dealerships. RVT recognise that these dealer changes and consolidations, which are happening throughout most areas of the Great Britain, can be both exciting and unsettling for some customers.

“New relationships will take time to build, comments RVT managing director, Steve Petford, “but in a relatively short time, our aim is to provide all customers both established and new, with a much more enhanced service than ever would have been possible before. Through our seven depots ­­we will have dedicated specialists in your field, who will be operating with local support by local teams.”

Main picture: The first delivery for New Holland dealer Rea Valley Tractors. From left to right: Andrew Petrie (New Holland area sales manager), Pat Smith (New Holland UK business director), Steve Petford (RVT Group managing director), Simon Clarke (RVT chairman), Matthew Clarke (RVT/Dunstall Holdings), Matthew Mulligan (RVT operations director).

There has been no announcement from the former New Holland dealers, the largest of which is Malpas Tractors who lost the New Holland franchise when RVT was appointed.