New Holland has announced the winners of its 2023 UK and ROI dealer of the year awards. Russells is the brand’s UK dealer of the year. The Ireland dealer of the year award is M & S Machinery.

Announced at a dealer meeting at the Basildon plant, other main category winners are Francis Bugler (medium UK dealer of the year) and T Alun Jones & Son (small UK dealer of the year).

Product line category dealer of the year winners included Robert D Webster (combines), Lloyd (tractors and hay and forage), Agricar (PLM and implements), M & S Machinery (construction equipment), Ernest Doe & Sons (telehandlers and NPS) and T H White (parts).

The awards were presented by Sean Lennon, vice president New Holland Europe and David Rapkins, New Holland business director UK & ROI.

The Republic of Ireland awards meeting and dinner was held at the Moyvalley hotel & golf resort, Co. Kildare where David Rapkins presented the awards.

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