BKT’s European headquarters remain in Seregno on the outskirts of Milan, but within a building that has been completely renovated.

With 500m² of office space, and a new and larger warehouse, the structure also houses a tyre information and technology centre. Called BKT Space, it is equipped with an auditorium and training facilities for up to 50 people.

“Creating our new headquarters is more than just an architectural project, for us it also has an underlying strategic meaning,” explained CEO Lucia Salmaso of BKT Europe.

“We are constantly striving to increase our presence and market share in Europe and, above all, to get closer to our European OEM customers. Our new headquarters has a key role in this regard. We will now be much stronger than we ever have been in every area and every segment in Europe.”

The European market accounted for half of last year’s BKT global turnover of US$900+ million.