It is a logical step considering that Ploeger and Oxbo merged in 2011 to form the Ploeger Oxbo Group. Five years later, in 2016, all machines were finished in the same yellow, green and white paint. Changing the branding is the last step.

The company says that unifying all its products under the Oxbo brand name will better represent the global identity and strategic direction, while improving communication with customers and employees via one single website and unified social media channels.

With factories in Brazil, France, the Netherlands, the UK, the US and Brazil, Oxbo’s global workforce tops 750. The company’s wide range of products includes self-propelled manure and slurry applicators, trailed and self-propelled grass mergers, and root crop, vegetable and fruit harvesting machinery.