RVW Pugh splits Fendt and Massey franchises

RVW Pugh, which has held the Fendt and Massey Ferguson franchises for 20 years, is to separate the two brands over a phased period during the course of this year.

by Steven Vale

19 Feb 2021

Similar to changes at other dealerships up and down the country in line with AGCO’s exclusive distribution strategy, RVW Pugh as we know it will hold the Massey franchise. A new company is being set up to take care of Fendt. The official splitting of the business is not expected to happen until the middle of this year.

The new Fendt business will be headed up by managing director Tom Shakeshaft, who over the next 12-18 months will be setting up a new purpose built full service, parts and sales depot in Newport to look after Fendt customers in Shropshire.

“I am delighted at the opportunity to join the Pugh family and head up the Fendt business,” says managing director Tom Shakeshaft.

“We are very pleased to have Tom joining us in this new Fendt venture, he is well known and very well respected throughout the industry and comes with a wealth of knowledge and experience,” comments group chairman Robert Pugh.

“Our existing team are all looking forward to developing the Fendt business from the newly planned depot at Newport Shropshire, along with increasing our presence in Shropshire, Powys, Cheshire, including areas of Derbyshire and Staffordshire.”

RVW Pugh managing director Emma Pugh says it is still very much business as usual for Fendt and Massey Ferguson customers. “You will be supported by the same great team of familiar faces just a new name for the Fendt business,” she says.

“For existing RVW Pugh Fendt customers who are used to dealing with our Churchstoke and Holmes Chapel team you can continue to call your local depot for any servicing and parts requirements.”

“We are very excited about the future with both Fendt and Massey and hope that you can share our excitement and continue to support us through this transitional period. Watch this space for new announcements coming soon.”