Kuhn Farm Machinery managing director Siân Pritchard is the new president of the Agricultural Engineers Association’s (AEA).
Siân, who is the first ever female president of the Peterborough-based organisation, is from a farm machinery background and her family farms on the Welsh border. Following various machinery manufacturing roles on the continent, she became managing director of Kuhn Farm Machinery, based in Telford, Shropshire, in 2009.
Alongside leading the brand over the last 16 years, her passion for encouraging young people into the industry has always been a key focus, and one that she hopes to develop further in her time as AEA president.
“Not enough young people know about our sector and many simply don’t see it as a career option,” said Siân, adding that this must change. “The AEA’s campaign is there to inspire the next generation and highlight the opportunities for young people in agriculture. No one else is going to tell our story for us, we have to show how great it is. Tools such as social media have a crucial role, as this is where our next engineers are taking their inspiration from. We need to be the ones to provide them with it.”
2025 is a landmark 150th year for the AEA, and Siân said it’s a tremendous honour to serve as president in this special anniversary year. “It marks a century and a half of innovation, resilience, and contribution to UK farming, food production, land management and the wider economy. The sector faces some very acute challenges and by adapting, evolving, and leading, we’ll continue to flourish.”
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