The McCormick signage will soon be back on Truro Farm Machinery’s building at Mitchell in Cornwall following its appointment as a dealer for the full portfolio of tractors up to 310hp.
After signing with McCormick back in 2001 when the marque was relaunched, TFM later swapped this for the Case IH franchise, which it held until mid-2020.
“Today’s McCormick is very different to the brand we worked with twenty years ago, and that was also a big attraction for us,” says managing director Kevin Andrews of TFM, who adds it has not been a spur of the moment decision for the family-run business.
“We had been talking with McCormick’s UK team for some time, but it was the launch of a brand-new range of X7 short wheelbase models due at LAMMA in January that finally convinced us.”
“McCormick has already been working closely with us, delivering a tractor from its Doncaster headquarters to send out to some of our customers for appraisal. The result was excellent feedback and very good reviews.
“That reinforced our conviction that this is the right franchise for us, and as a committed stocking dealer we already have models in our yard ready for demonstration and sale.”
The new dealer has already sold a 75hp X4.080. “Dairy and arable farmers and daffodil growers represent a large part of our business, and in addition to the X4 and X5 models, I would expect there to be significant interest in the X6 and X7 tractors, with models of 150-200hp having always been a big seller for us.”
Truro Farm Machinery was founded in 1983. In summer 2010, the company outgrew its original premises in the centre of Truro, and moved to a purpose-built new site just off the A30 at Mitchell, complete with larger, better-equipped workshops and parts department complex.
Other franchises held by the company include JCB, McHale, McConnel, Teagle, Shelbourne Reynolds, Watson and Conor, plus trailers from JPM, AW and Indespension.