John Deere retained pole position of the UK tractor market in 2023 accounting for 4,040 of the total 13,343 tractors registered. This was good for a 30.3% share of the market (30.4% in 2022).
Figures compiled by the AEA show that CNH (Case IH and New Holland) held onto second spot in 2023 with 3,680 units and a 27.6% share of the market (3,390/26% in 2022).
| UK TRACTOR MARKET SHARES BY BRAND 2023 | |||
| Company | Units | % share of total market | |
| JOHN DEERE | 4,040 | 30.3 | |
| CNH | 3,680 | 27.6 | |
| of which: | New Holland | 2,481 | 18.6 |
| Case IH | 1,199 | 9.0 | |
| AGCO | 2,934 | 22.0 | |
| of which: | MF | 1,404 | 10.5 |
| Fendt | 958 | 7.2 | |
| Valtra | 572 | 4.3 | |
| KUBOTA | 836 | 6.3 | |
| CLAAS | 473 | 3.5 | |
| JCB | 293 | 2.2 | |
| SAME DEUTZ FAHR | 207 | 1.6 | |
| AGRI ARGO | 128 | 1.0 | |
| of which: | McCormick | 103 | 0.8 |
| Landini | 25 | 0.2 | |
| Others | 752 | 5.6 | |
| Total UK | 13,343 | 100.0 | |
| Source: AEA. Data covers all tractors <>50hp). | |||
The numbers were down slightly at Case IH from 1,268 units in 2022 and a 9.7% share of the total market to 1,199 and 9.0% in 2023. More New Holland tractors were registered though; 2,481 (2,122 in 2022), and the brand’s share of the total UK tractor market was up from 16.3% to 18.6%.
2023 was a stable year for third placed AGCO (Fendt, Massey Ferguson and Valtra) with 2,934 units and a market share around the 22% mark. Massey headed the AGCO stable with 1,404 registrations and a 10.5% share of the total UK market (1,379/10.6% in 2022).
Fendt also registered more tractors, up from 845 in 2022 to 958 in 2023, increasing its share of the UK market from 6.5% in 2022 to 7.2% in 2023. With registrations down from 671 (5.2%) in 2022 to 572 (4.3%) in 2023, Valtra lost a bit of ground.
The best of the rest was Kubota (836/6.3%) although these figures were down on the 956 units and 7.3% share in 2022. 2023 was another consistent year for Claas which was good for 473 units and a 3.5% share of the market (470/3.6% in 2022). Claas narrowed the gap between it and fourth placed Kubota from 486 units in 2022 to 363 in 2023.
2023 was also a consistent year for JCB, while SDF registrations were up from 176 (1.4%) in 2022 to 207 (1.6%) in 2023. Agri Argo (McCormick and Landini) maintained its 1.0% share of the total UK tractor market.
Footnote: While figures for most countries are published at the end of the year, competition law restrictions mean that AEA is not able to publish market share figures for tractors until 12 months have elapsed.
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