Commonly known as Turners Agri, Gina and Adam Turner, who founded the family-run business in 2013, have been seeking a new tractor franchise for some time, after previously retailing another brand.
“It’s a very competitive market, and we wanted to be sure we would be able to offer a product range that could enable us to compete in all the key sectors that are important in this area,” says Adam.
“Having a product line that covers everything from smaller models to mid-range livestock machines to tractors of up to 310hp with a continuously-variable transmission means we can do just that.”
They were also looking for a familiar name that was proven in the market. “While there was a gap in the McCormick network coverage locally, the brand is known to most farmers, although they may be unfamiliar with the range, build quality and features the product line now offers. We want to address that by getting machines demonstrated so they can try the tractors for themselves and see how they’re built and what they’re capable of.”
McCormick Tractors UK area sales manager (left) and Adam Turner, business owner at Turners Agricultural Ltd.
To this end, a 176hp X7.460 VT-Drive tractor has already been added to the Turners Agri demonstration fleet, while a 113hp X5.55 and a 133hp X6.430 have been ordered for stock.
“The X4, X5 , X6 and X7 series, which span 70-240hp, are likely to be where our main potential market lies, but we can also offer smaller models for specialist sectors, as well as the larger X7 and the X8 tractors.”
Sales manager Dale Gwynne, parts manager Dave Stallard and Adam himself, who manages the service side of the business, have all undergone McCormick sales and service training, and the premises at Pencombe, from where Gina manages the finances of the business, now hosts full parts stocks and signage.
“This appointment neatly covers one of the few gaps remaining in our coverage area,” says managing director Adrian Winnett, of AgriArgo UK. “Our whole team is looking forward to working with Turners to get its customers into the seats of some demo models and try the latest McCormick tractors for themselves.”
Turners Agri is also a dealer for Alpego, Dieci, Garford, Malone, Spearhead, Suzuki and Votex.
Main picture: The team at Turners Agricultural Ltd based in Herefordshire.