Case IH has announced a series of changes to its dealer network in Staffordshire following the decision by G. & S.J. Johnson to scale back its operations and relinquish the franchise.
The territory previously served by Johnsons will be integrated into the surrounding Case IH dealer network, with three established dealers expanding their coverage areas. The updated territory allocations are as follows:
Pontesbury Tractors will expand to cover the west of Stafford, including Market Drayton.
Startin Tractors will extend its area to include the east of Stafford, Stoke‑on‑Trent and north into Derbyshire.
Lloyd will assume responsibility for the north‑west section of the territory, operating from its Holmes Chapel depot.
A press statement issued by Case IH outlines that this expansion builds on the strong foundations already established by the three dealers within their existing territories. The company also underlines that the enhanced coverage ensures that customers will continue to receive reliable access to sales, service, and technical support across a key region.
“This change represents an important expansion for the three surrounding dealers, who are committed to delivering outstanding support to our Case IH customers,” comments David Rapkins, commercial business unit director UK & Ireland.
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