Kubota invests in innovation

Kubota Corporation is setting up a network of dedicated innovation centres in Japan and Europe to accelerate new business, products, and services.

by Steven Vale

13 May 2019

Up until now, Kubota agricultural and construction products have been developed mainly through specialised departments, working in partnership with an in-house R+D division.

Kubota says that the innovation centres will allow it to deliver new forms of added value for customers that use artificial intelligence and other advanced technologies.

These new technologies are evolving at an increasingly rapid pace, says the company, which is keen to pursue partnerships with external partners in other industries, universities and research institutes.

The innovation centres are not only designed to develop and strengthen its R+D bases to respond to business globalisation and product line expansion, but also respond to changing customer needs, such as the rising food safety awareness and environmental and sustainability issues.

The first innovation centres will be up and running in Japan, in June, and in Europe, in July. Other centres could be established in other regions in the future.