Quoting precise figures is difficult but to the best of our knowledge Kubota accounted for around 9,200 of the approx. 147,000 new tractors registered in Europe (excludes UK and Ireland) last year.

Homing in on France, Germany and Italy, Kubota accounted for roughly 5,700 of the 85,418 new tractors registered in these three big markets. Good for fifth place behind AGCO, John Deere, CMH and SDF, while Kubota did not take any of the top three positions in any of these three countries, it did secure sixth place in both France and Germany.

In France, it registered 2,624 units, although this number was down -18.8% on the 3,231 units in 2021, and Kubota’s share of the total French tractor market of 34,857 units was 6.3% last year (7.0% in 2021).

In the 30,344-strong German tractor market, Kubota unit numbers were down from 2,412 in 2021 to 1,912 last year (-20.7%), and market share down from 9.1% in 2021 to 7.5%. Although Kubota registrations in the 20,217-strong Italian market fell back a bit from 1,213 in 2021 to 1,152 last year, it managed to increased its market share from 5.0% in 2021 to 5.7%.

Kubota did not feature in first or second spots in the tractor charts anywhere in Europe last year, but did secure third place in Poland, Portugal and Spain. In Portugal, Kubota registered 610 (+12%) of the total market of 5,759 units increased its share of the total market from 9.2% in 2021 to 10.6%.

In Spain, it was good for 756 units and an 8.1% share (8.4% in 2021) of the total market of 9,318 units, and Kubota registered 1,142 tractors in Poland, giving it a 9.7% share (11.9% in 2021) of the total market of 11,736 units.

Interested in how your favourite brand performed in Europe last year? We’ll have a detailed look at some others over the coming week. Source: Eilbote

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