New Holland, JCB and Kuhn Farm Machinery dealer Rea Valley Tractors (RVT) has reached an agreement to acquire neighbouring New Holland and Kuhn dealer Teme Valley Tractors.

A joint statement just issued states that customers will benefit from an enhanced offering in the region with more choice of New Holland and Kuhn equipment available within the larger group. There will also be an expanded product range from a single provider, offering additional brands such as JCB materials handling equipment, Bailey Trailers and domestic ground care products like Milwaukee and Stihl that are all core franchises held by RVT.

Both Teme Valley Tractors (TVT) Welshpool and Knighton branches will continue trading from the current locations, and staff from both businesses will transfer to Rea Valley Tractors at the completion of the deal, targeted to be the end of September. This includes Graham Probert and Martyn Hall who will continue in key management roles within the business.

“I am delighted to have reached an amicable agreement with Graham and Martyn to acquire TVT,” comments Simon Clarke, chairman of Rea Valley Tractors. “This acquisition will benefit all our stakeholders: customers, staff and suppliers. I look forward to working with Graham, Martyn and the TVT teams over the coming years”.

With this acquisition, Rea Valley Tractors will operate from a total of nine locations, and both RVT and TVT will continue to work as usual, while making the necessary preparations for the future collaboration and integration.

Teme Valley Tractors began in May 1983 before expanding into Welshpool in 1993, with Martyn Hall and Graham Probert managing the Welshpool and Knighton businesses respectively.

“We’re welcoming the agreement, as it brings clear opportunities and benefits for both our customers and our respective teams,” says Graham Probert, managing director at TVT Knighton. “Both companies have the same shared family values and dedication to understanding and focussing on the customers’ needs; each with a well-established and knowledgeable team, and we look forward to the next chapter with Rea Valley Tractors.”

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