The opening of the new sales branch in Santiago de Querétaro, Mexico, is part of a Same Deutz-Fahr (SDF) plan to grow its international business for its Deutz-Fahr and Same brands.

Providing direct support to distributors and dealers across Latin America, a key market for the company, the Mexican office is said to mark a significant new phase in SDF’s global sales expansion programme.

These international growth strategy ambitions received a significant boost two years ago with the opening of a branch in Ukraine. This has since seen a fivefold increase in sales.

SDF’s nine factories in Europe and Asia currently produce around 38,000 vehicles a year. Six of these production sites make tractors: 35-100hp (Ranipet, India), 70-140hp (Treviglio, Italy), 116-336hp – 6, 7, 8 and 9 series – (Lauingen, Germany) and 45-110hp (Bandirma, Turkey). Plus, there are two tractor factories in China: Suihua (200hp+) and Linshu (26-280hp).

The Linshu facility also makes combine harvesters (32-200hp) and SDF also makes combines in Zupanja (Croatia). Grégoire grape and olive harvesters (135-200hp) are manufactured at Chateaubriand (France). Autonomous vineyard machines are also produced in France at the VitiBot facility in Reims.

The new Mexican branch increases the number of SDF global branches to 14. The others are in the Benelux (Belgium, Netherlands and Luxembourg), Croatia, France, Germany, India, Italy, Portugal, Poland, Spain, Switzerland, Turkey, the UK and Ukraine.

With a joint venture in China, 155 importers, 3,100 dealers, over 4,400 staff globally (1,460 in Italy at HQ in Treviglio), SDF enjoyed a record turnover of €1.8 billion in 2022.

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