Builth Wells-based Smithfield Tractors is ending its franchise with John Deere, three decades after it began working with the manufacturer.
Two existing dealers – Charlies Ag and Turf, and Tallis Amos Group – are to expand their areas of responsibility to support Smithfield’s existing customer base in mid-Wales.
Smithfield Tractors will continue to operate a complete sales and service offering for its remaining franchises, but dealer principal Tim Hughes says the time is right for the next chapter after 30 successful years.
“Looking back, there’s been a lot of change during our time selling green and yellow machines,” says Tim. “They have become higher specification and continue to be able to do more, which is what my customers have demanded.”
Ben Tallis, managing director of Tallis Amos Group, says that Tim and his team have done a fantastic job over a long period of time. “We have big boots to fill, but we are really looking forward to working with Smithfield Tractors during the transition into our new area of responsibility.”
“We are looking forward to providing the same quality of service, sales, and parts as Smithfield tractors has done for the past 30 years,” adds dealer principle Ross Holloway at Charlies Ag & Turf.
The Smithfield Tractors franchise with John Deere will end on 31 October.
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