John Deere has plugged the gaps in its dealer network across the West Midlands and mid-Wales following Rea Valley Tractors recent announcement that it is switching to New Holland. John Deere dealers Charlies Groundcare and Machinery, Farol and Tallis Amos Group (TAG), will all take on new territories in the region.

Charlies Groundcare and Machinery – which will rebrand to Charlies Ag & Turf as a result of the change – already supplies John Deere golf and turf products. The company will now add the firm’s agricultural portfolio to its business, supporting customers west of Shrewsbury and across mid-Wales through a purpose-built agriculture facility at its Welshpool site.

Farol will supply and support customers in Staffordshire and Derbyshire, while TAG will cover Shrewsbury and Newport in Shropshire offering full sales, parts and service support within the surrounding area.

Both businesses have already begun actively searching for premises to set up new, local dealerships. TAG is finalising plans to open two outlets in the Shrewsbury and Newport area. Details will be shared as soon as possible with opening dates in the near future.

Deere’s partnership with RVT will continue until October 31, 2022.

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Rea Valley Tractors switching to New Holland | profi