As well as the hugely popular event in Hanover, Germany, a second edition of Agritechnica will take place next year in Bangkok, Thailand. Called Agritechnica Asia, the new show is a joint venture between the German Agricultural Society (DLG), the organiser of Agritechnica, and VNU Exhibitions Asia Pacific, which stages VIV Asia – the largest livestock exhibition in Asia in Bangkok. Supported by partners Lemken, Lovol and Pöttinger, the first edition of Agritechnica Asia will be held in conjunction with VIV Asia, from March 15-17, 2017, at the Bangkok International Trade and Exhibition Centre (total floor area of 50,400sq.m.). The Asian version of Agritechnica will adopt the same innovation award scheme as the popular German show, but whereas the European event focusses on innovations for the cultivation of cereals and maize, Agritechnica Asia will include local solutions for the cultivation of rice, cassava and sugar cane.

“Asia is very important part of the global food supply chain with vast land and rich natural resources, and agriculture plays a very important role in Asian economy,” said Dr Achim Schaffner, DLG’s head of agricultural economics. “The world’s top brand agricultural companies stand out in the region. Now Agritechnica comes to Asia. I believe it will definitely bring new platform and opportunities to the development of agriculture in Asia.” “The key goal is to develop new markets together with the agricultural machinery industry,” said managing director Bernd Koch of DLG International. “We will bring the top decision makers from ASEAN, China, India, Japan, Korea, and the Middle East together.” B