Overshadowing all the other news on the Massey Ferguson stand was this design concept. Kept under wraps until the opening day, the striking result is the culmination of a six-year project to develop a new platform for the brand.

So, what can we tell you about it? Well, power still comes from a diesel engine. The big news concerns the radically new way power is transmitted to the ground. The company is saying nothing other than the back end of the concept tractor transmits 10% more power to the ground than all current tractors.

Also new is the way the engine is isolated from the new high-vis cab, which reduces noise and heat levels. Also worth a mention is the tyre inflation system, which automatically varies the pressures to changing conditions, and on the subject of the Trelleborg tyres these are carbon free.

The first of the new generation Massey tractors, which will be finished in red, are expected towards the end of next year, and while the final result may differ from what was on show at Agritechnica, it is still be a radical design, is the message.