A bespoke MF 8S Dyna-VT tractor that has been through the MF By You customisation programme will be on Massey Ferguson’s stand at the Royal Highland Show. This was customised at MF’s Beauvais factory, in France, for a farmer in Norfolk.

Special details include black livery, bespoke seat covers featuring the customer’s name and smart phone support. Bottle and can holders have also been added.

Lindsay Haddon, advertising and sales promotion manager for Massey Ferguson UK and Ireland, says having the tractor on the stand showcases the customisation options MF offers. “The tractor highlights the next level of specification in our MF By You option. It allows customers to tailor a tractor to their exact preference, over and above our usual spec levels, to get a bespoke product to suit their requirements.”

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