Located on the A31 between Arlesford and Alton in East Hampshire, the site was previously occupied by agricultural dealer William Wheatley Ltd.
Managing director Wes Crawford said the area of responsibility covering Sussex and Hampshire awarded to the company in 2019 by Fendt and Valtra is geographically very large.
“Consequently, travel times between our customers in Hampshire and our Billingshurst branch are significant,” he said. “As part of our strategic plan, once we had established our Billingshurst operation (opened in 2019), it has been our ambition to offer a greater level of local support to our Hampshire customers by opening a local outlet. The new site will work hand in glove with our Billingshurst operation ensuring we can fully support the whole area.”
As well as offering the full Fendt product line alongside Valtra tractors, Crawfords also handles a wide range of other franchises, including Amazone, Manitou and Väderstad.