New name in off-road tyres

There are no changes to the Alliance, Galaxy and Primex brand names, but at corporate level the Alliance Tyre Group (ATG) has gone. The new global name from now on is Yokohama Off-Highway Tyres (YOHT).

by Steven Vale

5 Jan 2021

Last autumn, Yokohama Rubber Co., Ltd., which bought ATG four years ago, announced plans to consolidate its global off-highway tyre business into a single entity.

Effective from January 1, 2021, a new YOHT corporate identity and logo has been released, and there is a new website. Similar changes are being done for the apps available on Google and Apple app stores.

The new concern will be supported by Yokohama Group’s global off-highway tyre production network of eight plants in four countries and three R&D facilities in Japan, India and USA.